HIV remains a pressing global challenge when it comes to prevention among adolescents, especially those in Sub-Saharan Africa. Grassroot Soccer uses the power of soccer to prevent the spread of HIV and save lives among youth people in Africa. Grassroot Soccer needed to raise its profile and extend its influence among government, corporate, foundation and individual stakeholders.

Our work

We created a long-term communications strategy, message platform and implementation plan to raise the profile of Grassroot Soccer. In support of this work, we created a case for support and a short film to raise awareness and funds for Grassroot Soccer. 


As a result of our work, Grassroot Soccer has the means to communicate memorably and with impact. The short film is now featured on its website and at events, the case for support has been used in dozens of donor meetings, and its staff has a common message platform highlighting its success. Additionally, Grassroot Soccer now hosts one of the most successful World AIDS Day fundraising galas in London each year.


  • Strategic Planning
  • Branding & Communications

“Global Change Network helped Grassroot Soccer develop our communications strategy and have seen this work through to the creative expression of our brand in a film documenting our organization’s success. They were a pleasure to work with and their professionalism, sense of humor, strategic insight and final outputs were of the highest quality.”

- Tommy Clark, Founder and CEO, Grassroot Soccer